A Heritage of Excellence

In 2005, in the heart of London, iChauffeur was born from the vision of the late Andrew Senior and his son, Will. This father-and-son team set out with just two immaculate cars and a determination to offer a new standard of chauffeuring. Andrew’s eldest son, Richard, soon joined the venture, turning a small family operation into a growing enterprise. Throughout this journey, the company’s London roots and the timeless British tradition of bespoke service have guided our way, infusing every journey with heritage, sophistication, and personal pride.

As iChauffeur’s reputation blossomed, so did our fleet of motor cars. Our journey began with two stately Mercedes-Benz S-Class saloons gliding through London’s streets in 2005. By 2006, our garage welcomed the Bentley Continental Flying Spur – at the time, the fastest production car in the world – adding a dash of high-performance pedigree to our offerings. Then in 2007, we demonstrated our innovative spirit by introducing our very first hybrid vehicle, and in the same breath we raised the bar on prestige by welcoming the legendary Rolls-Royce Phantom into our collection. Each new addition was far more than just a car; it was a statement of intent, chosen to embody the ideals of comfort, style, and excellence that we hold dear. Over the years, our carefully curated fleet has continued to expand alongside our ambitions.

Living and working in a country steeped in history, it was only natural for us to extend our services into Luxury Heritage Tours. What began as a bespoke request for a few discerning clients has blossomed into one of our most cherished offerings. Today, our seasoned chauffeurs are also storytellers and guides, whisking guests in sumptuous comfort through the storied streets of London, out to the ancient mystique of Stonehenge, across the charming villages of the Cotswolds, and further afield to the length and breadth of Great Britain. Each journey is a curated experience, blending sightseeing with storytelling, as passengers relax in the plush sanctuary of our vehicles and soak in the rich tapestry of British history and culture unfolding outside their windows.

Excellence pursued over years does not go unnoticed. In 2017, iChauffeur was honoured with the Professional Driver Magazine’s Gold Award, our first prestigious QSi accolade recognising Quality, Service & Innovation in the chauffeur industry. This proud moment – essentially being named the best in the business – affirmed the values that Andrew Senior and his sons built the company on. It also set the stage for further accolades: in the years that followed, we were humbled to accept four more Gold Awards, each one a shining testament to our team’s unwavering commitment to being the pinnacle of our profession.

As we reflect on over two decades of service, we are grateful for how far our journey has taken us, and excited for the road that lies ahead.