Pure London

For everyone in the clothing industry, Pure London, set in the heart of the fashion industry (London), is a chance to find out what new trends and collections will be selling in the season ahead.

It’s not just all about the catwalks, the models, and the clothes. Workshops are running throughout the day giving advice to all fashionistas and business owners on how to improve their businesses. These seminars include social media tips, eCommerce website help and intelligence news on the current market.

As well as valuable tips for the upcoming year of trade, the show also offers attendees the chance to snap up the latest trends and styles for their stores. Many key players in the industry are there, including Juniper Rose (an upcoming premium brand from Pyrus), DKNY, Luccia, and many others.
Pure London is a great chance to do business directly with leading brands and designers, as opposed to via middlemen. It also promises to have the most comprehensive collection of fashion, footwear, and accessories in the UK.

Set at the Olympia in London, booking a hotel near the show is easy. Furthermore, by being held in West Kensington, there are many opportunities to see the sights of london.

Although Pure London is the UK’s Premiere Womens Fashion event, it is also an international conference. In August, 13.7% of visitors were from places other than Europe. It also attracts large and key buyers, with Fenwick, House of Fraser and John Lewis all attending, ready to refresh their clothing lines.

With all of these big names, all of the stalls are likely to be showing their best clothing and to be displaying their companies at their best, meaning that entering Pure London also allows you to treat yourself to dazzling stalls and jaw-dropping displays of the very best in consumer womenswear fashion.

With all of these reasons to attend, it’s hard to find any reasons to not go if you work within the fashion industry. The show is open from the 9th of February to the 11th of February.