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Fitzrovia in central London, England. Near the West End of London, the eastern area is in the London Borough of Camden, and the west, the City of Westminster.

It is characterised by its mixed-use of residential, business, retail, education and healthcare, with no single activity dominating. The once bohemian area was home to writers as such as Virginia Woolf, George Bernard Shaw and Arthur Rimbaud. In 2016, The Sunday Times named it the best place to live in London.

Did you know? Its name was coined in the late 1930s by Tom Driberg. Named after the Fitzroy Tavern on Charlotte Street where a group of writers used to gather.

Just north of Soho, near bustling Oxford Street, sits central London’s hidden neighbourhood. Fitzrovia is a friendly and bustling area, home to many of the capital’s creative industries. With beautiful residential streets, an eclectic restaurant scene and a quieter and more relaxed atmosphere than surrounding areas.

A diverse residential area with grand 18th- and 19th-century apartment buildings. Handy for the West End theatres, it’s filled with hotels, galleries, and old-school pubs. Charlotte Street is lined with lively bistros and cafes. The iconic BT Tower looks down across the area.

Hotels: Charlotte Street Hotel, The Langham, Sanderson

Galleries: Alison Jacques Gallery, Lazarides, Pilar Corrias Gallery, Stuart Shave/Modern Art

Restaurants Benito’s Hat, Lantana, Salt Yard, Villandry

Shopping: Alec Tiranti, French’s Theatre Bookshop, Heal’s, Paperchase

Pubs and bars: Bourne & Hollingsworth, Fitzroy Tavern, Shochu Lounge, Yorkshire Grey, Stuart Shave/Modern Art, The Langham, London, Bourne & Hollingsworth, Charlotte Street Hotel

Fitzrovia was a notable artistic and bohemian centre from roughly from the mid-1920s to the present day. Locals included: Augustus John, Quentin Crisp, Dylan Thomas, Aleister Crowley, the racing tipster Prince Monolulu, Nina Hamnett and George Orwell.

The Newman Arms on Rathbone Street, features in Orwell’s novels ‘Keep the Aspidistra Flying (1936) and Nineteen Eighty-Four (1949), as well as the Michael Powell film Peeping Tom (1960).

How can we help you with your Fitzrovia travel? We are on hand to offer you safe and stylish luxury ground transportation. From airport transfers, to W1 and WC1, the WC1 part is Fitzrovia’s “Gower Peninsula” between Tottenham Court Road and Gower Street. Or hotel, restaurant or business travel, how can we help?

In the area: Camden, St John’s Wood, The Regent’s Park, and Marylebone.